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Symbol: C
Name: Crawl
Search engines can easily crawl and fully render all pages.
Group: Architecture
Symbol: Ca
Name: Canonicalize
Consolidate – use canonicals, redirects to avoid duplicate content.
Group: Architecture
Symbol: H
Name: HTTPS
Make the website secure for users.
Group: Architecture
Symbol: M
Name: Mobile-first
Design should begin with the mobile experience, then expand to other versions.
Group: Architecture
Symbol: P
Name: Pagination
Split content wisely across a series of component pages.
Group: Architecture
Symbol: Ps
Name: Page structure
Make it easy for users and bots to understand.
Group: Architecture
Symbol: Ta
Name: Taxonomy
Structure websites for discovery by interlinking topics and subtopics.
Group: Architecture
Symbol: Ur
Name: URLs
Keep URL structure simple; use descriptive words.
Group: Architecture
Symbol: Sc
Name: Schema
Use structured data to identify entities, enhance SERP snippets.
Group: Code
Symbol: Tt
Name: Titles
Write descriptive, optimized titles that attract clicks.
Group: Code
Symbol: At
Name: Alt text
Adding alt attribute to images is a key accessibility practice that can help in image search.
Group: Code
Symbol: D
Name: Descriptions
Meta descriptions should describe what the pages are about.
Group: Code
Symbol: Hd
Name: Headings
Add relevant keywords to headings and subheadings.
Group: Code
Symbol: Ib
Name: Inbound
Attract and accrue quality links from trusted, relevant and popular websites.
Group: Links
Symbol: In
Name: Internal
Guide users, via navigation, breadcrumbs and in-content links.
Group: Links
Symbol: Ac
Name: Anchors
Use words that are relevant to the destination URL of the link.
Group: Links
Symbol: Ex
Name: External
Link out to reputable, credible third-party resources.
Group: Links
Symbol: S
Name: Speed
Pages should load quickly on any device.
Group: Performance
Symbol: St
Name: Stickiness
Create an engaging website that makes people want to spend time on it and come back.
Group: Performance
Symbol: Rv
Name: Responsiveness
Reduce time after a user interaction.
Group: Performance
Symbol: Ae
Name: Accessible
Provide an accessible experience for all.
Group: User
Symbol: It
Name: Intent
Understand the true meaning (e.g., fears, needs, wants) behind keywords or topics.
Group: User
Symbol: I
Name: Interactions
Search engines track and analyze SERP clicks, hovers, scrolls, swipes, query chains and more.
Group: User
Symbol: Ly
Name: Locality
Create unique, authentic experiences by country, region, state, city, town or neighborhood.
Group: User
Symbol: Sa
Name: Satisfaction
Fully meet or exceed the wants or needs of people so they don't go to a competitor.
Group: User
Symbol: Tc
Name: Task completion
Help people achieve goals. Lead people to key website conversion points.
Group: User
Symbol: L
Name: Language
Match the language spoken by your target audience.
Group: Content
Symbol: Mm
Name: Multimedia
Images, video and audio can enhance content experiences.
Group: Content
Symbol: Q
Name: Quality
Helpful or useful content is well-researched and well-presented.
Group: Content
Symbol: R
Name: Relevance
Meets the information need of the user for a topic.
Group: Content
Symbol: U
Name: Uniqueness
Differentiate. Add substantial value or originality.
Group: Content
Symbol: V
Name: Value
Has a clear purpose or reason for existing.
Group: Content
Symbol: An
Name: Answers
Answer questions people ask.
Group: Content
Symbol: Au
Name: Accuracy
Deliver on your content's promise – avoid being clickbait.
Group: Content
Symbol: Cn
Name: Consensus
Align with a majority of high-quality sources.
Group: Content
Symbol: Dt
Name: Depth
Be comprehensive. Forget word count, aim for substance.
Group: Content
Symbol: F
Name: Freshness
Create timely content fast. Update, repurpose or remove stagnant content.
Group: Content
Symbol: K
Name: Keywords
Incorporate target keywords naturally, avoiding excess.
Group: Content
Symbol: A
Name: Authoritativeness
Be a recognized, reliable, respected resource.
Group: Credibility
Symbol: B
Name: Brand
The unique identity of a business, product or service, shaped via expert articles, references, reviews and recommendations.
Group: Credibility
Symbol: Cr
Name: Creator
Education level, professional experience, peer judgment, citations, achievements and credentials all contribute.
Group: Credibility
Symbol: E
Name: Expertise
Have deep subject matter knowledge or familiarity with a topic.
Group: Credibility
Symbol: Ee
Name: Experience
Demonstrate first-hand experience about a topic.
Group: Credibility
Symbol: T
Name: Trustworthiness
Demonstrate accuracy, honesty, safety and reliability over time.
Group: Credibility
